Author name: Simon Whitlock

I’m Simon Whitlock, but most folks in the ring just call me Sy. I’ve spent the better part of three decades living with, showing, and learning from Poodles. While some see a 'frou-frou' dog, I see the finest athletes and sharpest minds in the canine kingdom. I started this site to cut through the fluff and provide owners with the technical grooming advice, behavioral science, and health insights that these incredible dogs deserve. If it involves a Poodle, I’ve probably lived it, brushed it, or trained it.

Scroll to Top